COMPARATIVE ANALYSIS OF DEPOSIT SERVICES OF LEGAL ENTITIES, BONDS AND ACCOUNTS IN BANKS OF THE IVANOVSK REGION

Abstract

The historical footprint of deposits shows their high importance, both for the economy since ancient times, and for banks, since their inception. This is largely due to the fact that it is deposit services that form the fundamental basis on the basis of which any credit institution begins to conduct its activities. The modern market for deposit services is a highly competitive environment with a high density of credit institutions. The realities of the market economy allowed credit institutions to independently develop their deposit policy and occupy a market share. Despite this, most of them have similar deposit services to each other. At the same time, they offer a wide range of attracting savings, deposits of the population and funds of legal entities. It is worth considering the fact that deposit services are presented for almost all social groups of the state. From retirees and students to investors and big entrepreneurs. This policy is primarily due to the importance of the borrowed funds for the credit institution, since it was already noted earlier  that it forms the basis of the activities of the credit institution. In this regard, a serious struggle for clients is unfolding on the deposit services market. Banks strive to take leading positions and have the largest amount of funds raised. To achieve these goals, credit institutions create and improve their own deposit products, thereby striving to create unique and most attractive conditions for potential clients.