ОЦЕНКА КАЧЕСТВА СТРАХОВЫХ УСЛУГ РЕГИОНАЛЬНОГО РЫНКА
Ключевые слова:
региональный страховой рынок, качество страховых услуг, механизм оценки качества страховых услуг
Аннотация
В статье рассматриваются факторы, влияющие на функционирование страхового рынка Ивановской области. С использованием метода SWOT–анализа были выявлены сильные и слабые стороны, а также возможности и угрозы страхового рынка Ивановского региона. Предложен важный механизм оценки качества страховых услуг, включающий в себя: оценочные матрицы факторов страхового рынка и интегральный показатель качества страховых услуг. Применение данного механизма оценки качества страховых услуг позволит не только оценивать ситуацию в статике, но и разрабатывать стратегию и принимать управленческие решения на любой горизонт прогнозирования.
Литература
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2. Fedorova N.Yu. Problems and prospects for the develop-ment of the insurance market of the Russian Federation. Bulletin of the Pskov State University. Series: Economy. Right. Control. 2018. N 8.P. 10–15.
3. Smirnova E.A., Kononenko K.G. Influence of regional insurance markets on the development of the Russian insurance market. In the collection: Interaction of science and society: problems and prospects. Collection of articles of the Internation-al scientific-practical conference. Ufa, 2020. P. 109–112.
4. Overview of key performance indicators of insurers. Infor-mation and analytical material. Moscow. 2021.
5. Stepanova S.M., Zhukova Ya.E., Shinkarenko L.I. Anal-ysis and main trends in the development of the financial services market as a structural element of the consumer market: a regional aspect. Modern science-intensive technologies. Regional appli-cation. 2016. N 2 (46). P. 70–80.
DOI:10.6060/snt.20216501.0009.
6. Smirnova I.A., Ramazanov D.I. Analysis of the competi-tive environment of the consumer market of the Ivanovo region. In the collection: Economics of Russian regions: current state and forecast prospects. Collection of articles based on the mate-rials of the All-Russian scientific and practical conference of teachers, graduate students, undergraduates of the Ivanovo branch of the Russian Economic University named after G.V. Plekhanov. 2019. P. 302–309.
7. Stepanova S.M., Shirokova N.P. Management of the train-ing of specialists in the financial services market of the Ivanovo region. Genesis of economic and social problems of market economy entities in Russia. 2016. N 10. P. 109–114.
8. Odintsova E.P., Ramazanov D.I. The impact of financial liter-acy on the savings of the population. In the collection: Econom-ics of Russian regions: current state and forecast prospects. Collection of articles based on the materials of the III All-Russian scientific and practical conference of teachers, graduate students, undergraduates of the Ivanovo branch of the Universi-ty of Economics G.V. Plekhanov, dedicated to the Year of Sci-ence and Technology - 2021. Ivanovo, 2021. P. 147–151.
Опубликован
2022-03-26
Как цитировать
Степанова, С., Смирнова, И., & Широкова, Н. (2022). ОЦЕНКА КАЧЕСТВА СТРАХОВЫХ УСЛУГ РЕГИОНАЛЬНОГО РЫНКА. Современные наукоёмкие технологии. Региональное приложение, 69(1), 20-26. извлечено от https://snt-isuct.ru/article/view/4285
Выпуск
Раздел
Экономические науки
