РАЗВИТИЕ МАРКЕТИНГА МАЛЫХ ГОРОДОВ ИВАНОВСКОЙ ОБЛАСТИ
Ключевые слова:
малые города, развитие региона, маркетинг, устойчивое развитие
Аннотация
В статье актуализирована значимость изучения проблемы развития малых городов как в стране в целом, так и в Ивановском регионе в частности. Выделены основные проблемы малых городов. В работе рассматривается возможность применения маркетинга малых городов как фактора устойчивого развития территории. На примере Ивановской области детально рассматриваются проблемы малых городов, анализируется их конкурентоспособность. Развитие маркетинга малых городов позволил бы обеспечить повышения имиджа и престижа города, привлечение в город государственных и иных инвестиций, повышение социально-экономических показателей. На примере Ивановской области предлагаются направления диверсификации малых городов.
Литература
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1. Rychikhina N.S., Smirnova O.A. Project management as an important tool for managing the development of small towns. Economics and Entrepreneurship. 2021. N 7 (132). P. 582-587.
2. Методология измерений и структурная эволюция региональной экономики: тенденции развития в XXI веке / А. Н. Ильченко, А. Н. Петров, О. В. Гонова [и др.]. Москва: Общество с ограниченной ответственностью «Научно-издательский центр ИНФРА-М», 2018. 243 p. ISBN 978-5-16-014569-3.
3. Sheresheva M.Yu., Oborin M.S., Berezka S.M. Marketing of small towns as a factor of sustainable development of the region. Marketing in Russia and abroad. 2018. N 1 (123). P. 63-73.
4. Gonova O.V. Socio-economic development of the region: rating assessment models. Modern high-tech technologies. Regional application. 2010. № 3(23). P. 40-46.
5. Gonova O.V., Rumyantseva V.E. Diagnostics of industrial structural changes in the textile region (based on materials of the Ivanovo region). News of higher educational institutions. Technology of the textile industry. 2019. № 5(383). P. 13-20.
6. Gonova O.V., Malygin A.A., Lukina V.A. Social entrepreneurship as a tool for sustainable development of rural areas. Russian Economic Bulletin. 2022. Vol. 5. N 3. P. 126-131.
7. Gonova O.V., Malygin A.A., Lukina V.A. Regional agrotourism is a multiplier of economic growth of rural territories. News of higher educational institutions. Series: Economics, Finance and Production Management. 2021. № 4(50). P. 109-119. DOI 10.6060/ivecofin.20214504.573.
8. Berendeeva A.B., Rychikhina N.S., Korobova O.O. Approaches to assessing the effectiveness of the implementation of social projects in the region. Modern science-intensive technologies. Regional application. 2021. N 1 (65). P. 17-29.
9. Chumakov M.V., Elizarova A.A., Berendeeva A.B. Analysis of the effectiveness and risks of the implementation of state programs, projects, strategies in the regions of Russia. Modern science-intensive technologies. Regional application. 2021. N 2 (66). P. 65-75.
10. Sorokina T.Yu. Assessment of the state and prospects of development of labor resources of textile enterprises of the Ivanovo region. Modern high-tech technologies. Regional application. 2021. N 2 (66). P. 56-64.
11. Sizova O.V., Zavyalova A.I., Smirnova O.A. Statistical analysis of employment in the regions of Russia. Modern high-tech technologies. Regional application. 2021. N 3 (67). P. 37-45.
12. Kulentsan A.L., Marchuk N.A. Analysis of population depopulation in the Russian Federation. Modern science-intensive technologies. Regional application. 2021. N 2 (66). P. 44–49.
13. Rychikhina N.S. Innovative management model of the "life cycle" of the economic system through restructuring. Scientific Bulletin of the Volgograd branch of RANEPA. Series: Economics. 2015. N 2 P. 68-71.
14. Rychikhina N.S. Directions of restructuring of industrial and economic activities of small towns (on the example of G. Furmanov). Regional economy: theory and practice. 2010. N 7. P. 78-81.
15. Dambueva V.Yu. Attractive potential as a resource of socio-economic development of the Ivanovo region. Modern high-tech technologies. Regional application. 2019. N 4 (60). P. 28-35.
16. Gvazava D.G., Khomutova L.A., Isaeva L.M. Strategy of innovative development of cattle breeding in the Kostroma region. Modern high-tech technologies. Regional application. 2019. N 3 (59). P. 32-37.
17. Rychikhina N.S. On the role of clusters in stabilizing the economy of small towns. Regional economy: theory and practice. 2012. N 6. P. 45-49.
18. Goncharenko V.E., Korobova V.F., Smirnova I.A. Statistical analysis of the resource potential of the regions of Russia. Modern science-intensive technologies. Regional application. 2019. N 2 (58). P. 33-41.
19. Ledyakina I.I., Elizarova A.A. Economic security of the region (on the example of the Ivanovo region). Modern high-tech technologies. Regional application. 2019. N 2 (58). P. 64-74.
Опубликован
2022-12-09
Как цитировать
Александровна, С. (2022). РАЗВИТИЕ МАРКЕТИНГА МАЛЫХ ГОРОДОВ ИВАНОВСКОЙ ОБЛАСТИ. Современные наукоёмкие технологии. Региональное приложение, 72(4), 14-20. извлечено от https://snt-isuct.ru/article/view/4847
Выпуск
Раздел
Экономические науки
