MARKETING AS A TOOL FOR SHAPING THE IMAGE OF SMALL TOWNS
Abstract
Small towns are important socio-economic systems for the development of both a single region and the country as a whole. The issue of the development of small towns is particularly relevant, both in domestic and foreign practice. The article substantiates the necessity and expediency of using marketing as a tool for managing a small city, a factor in the formation of a favorable, positive image of the territory and successful socio-economic development of the regional urban space. The features of the development of small towns in the Ivanovo region are described, on the basis of marketing analysis, the directions of their diversification in the tourism industry are proposed, options for the possible development of small towns in the region in various tourist destinations are proposed. The image is represented by a real and extremely important resource of the economy, significant for the promotion and development of small towns.
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